Good storytelling is about connecting people with ideas, concepts, and what makes us a culture. It relates characters to the reader in a visceral way. It’s about communicating – our morals, our values, the good, bad, and the ugly. Joseph Campbell said that storytelling was about passing down our hopes and aspirations from one generation to the next. It is how we, as descendants, learn what our ancestors believed in. At its best, storytelling let’s us transcend our present awareness for something beyond the five senses. We imagine, therefore we exist.
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